What are survey demographics?

If you have ever completed an online survey then you may well have heard the phrase ‘survey demographics’ before. Survey demographics sometimes referred to as social demographics, are a set of questions, within a survey, designed to categorise participants.

Survey demographics usually cover basic information, which can include your age, gender, education level completed, ethnicity, household composition, and location. This information is then used by companies undertaking market research to help them categorise information.

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